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| How Can a Press Release Help You Get Free Publicity?
What is a Press Release?
A
press release or, news release as it is also called, is a condensed
article that is written in a journalistic style. A press release is not
a sales document, resume, or an advertisement. The purpose of the news
release is to highlight what is interesting and newsworthy about your
company or organization. This can include announcing product releases,
new services, or drama within your market.
What are the Press Release Costs?
Press
releases are relatively inexpensive to prepare and distribute. Compare
the price of a full-page ad from a major news publication – generally
tens of thousands of dollars. Even local papers typically charge
several thousand dollars. For less than a few hundred dollars, you can
receive better, more comprehensive coverage than paid advertising.
Research shows that most news releases generate a higher return than
even high powered ad campaigns.
Free Publicity
When
members of the news media feature your story pulled from your press
release, free publicity is being generated. Frequently, your story can
show up not only in one major newspaper, but in three, as well as in
news talk shows carried on major networks such as NBC or CBS. If you
are looking to publicize in local markets only, releases can be directed
to those local publications and hit editor’s news feeds who write for
your specific industry. If you are looking for global coverage, news
releases are the best marketing tools. In a sense, a press release is a
gift that just keeps giving.
News releases not only reach
journalists but they also capture potential customers and/or investors
which means that your products and/or services can be both funded and be
made more profitable simply based on the media attention your release
receives. Whatever your target audience may be, news releases offer you a
way to become known to the public without a significant investment.
Even large corporations who spend millions of dollars on ad campaigns
continue to use news releases to maintain public interest which results
in higher revenue.
Added Benefits for Sending a Press Release
Another
advantage to sending out news releases is that there is always demand.
All news organizations, to include magazine editors, broadcast, and
industry specific editors use press releases to develop the bulk of
their published news stories. From a consumer stand point, editors who
report on your news release are considered disinterested parties,
meaning that your announcement was chosen because of public demand for
relevant and useful information. Often, paid advertising is suspect in
the customer’s eye because companies are more interested in their
products selling than what is in the best interest of their customers.
To sum up, the benefits to sending out news releases include:
• low cost
• increased visibility for your company
• high demand for press releases
• added credibility for your organization
• new customers
• new investors
• free publicity
This
free publicity generated from your news release is all the better
because the media has given its stamp of approval which adds credibility
and value to your company or organization.
INFORMATION SOURCE: PRWEB
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