Remember the yuppies of the '80s, the baby boomers who were hungry for money and status? Well, many of their kids are now "yeppies," or "Young Experimental Perfection Seekers," says Kate Fox, a British researcher who has studied them. The 20 somethings don't aspire to a job in finance and a BMW in the driveway. If anything, they quit their jobs to go backpacking, are slow to commit to relationships and are idealistic, but confused. Fox describes "yeppies" as "life shopping" or jumping from one thing to another, whether it's a careers or lifestyles or partners. They are in search of an ideal existence. It may be that they have extremely high expectations (fueled in part by the media). But many also have something that makes "life shopping" a lot easier: the financial backing of their "yuppie" parents.
Reprinted from Parade
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