Susan Almon-Pesch, CME San Diego, CA Independent Consultant 1999 - Present Independent advertising, marketing and public relations consultant. Specializing in business-to-business, industrial, health care, education, professional services and hospitality markets. From concept to completion assignments and/or marketing programs contracted on an hourly fee basis or with a negotiated retainer agreement.
Almon Associates Communications Inc. Advertising Agency 1981 - 1998 Buffalo, NY Founder and President Creation and management of a full service advertising agency. A natural development from the growth of first company established--Visual Communication/Graphic Art. Accounts were primarily B2B, hospitality, education and health care. Visual Communication/Graphic Art. Accounts were primarily business-to-business, hospitality, industrial, education and health care. Responsibilities included generating new business, account executive role for key accounts, general client contact, directing and supervising staff (up to 6), providing overall creative direction of cohesive marketing programs for clients, purchasing and financial management.
Led agency to inclusion in the “Top 25 Advertising Agencies” listed in Business First of Buffalo’s Book of Lists (1994 - 1998)
Worked directly with company presidents/owners or directors of sales and marketing
Assessed opportunities and resources to determine client’s marketing objectives, develop marketing strategies and plans for implementing and controlling
Identified market segments for clients
Prepared and submitted estimates and proposals
Coordinated and managed client media and print buys
Provided creative and art direction for copy and layout/design
Art directed photography
Received numerous awards for agency print jobs from The Buffalo Club of Printing House Craftsmen
Generated new business through personal efforts, marketing and sales skills
Expanded sales through establishing strong networking base
Member of the following organizations: BNI - Business Network International eMarketing Association Network San Diego Business San Diego Marketing Professionals San Diego Professionals Twitter Attraction UIUC Networking
Board & Organizational Positions Mentor Coordinator, BNI-Business Netowrk Int'l Del Mar 2010 Visitor Host Chairman, BNI-Business Network Int"l Del Mar 2009-2010 Membership Drive and Visitor's Day Event Coordinator 2009 Education Coordinator, BNI-Business Network Int'l Del Mar 2007 Member of the Modern Postcard Industry Panel January 2005 - Present Membership Committee, BNI-Business Network Int'l Del Mar April - October 2005 Vice President, BNI-Business Network Int'l Del Mar 2004 President, BNI-Business Network Int’l Del Mar 2001 Vice President, BNI-Business Network Int’l Del Mar 2000 Visitor Host Chairperson, BNI-Business Network Int’l Del Mar 1999 - 2000 Appointed member, Small Business Council, Buffalo Niagara Partnership 1994 - 1998 Chairperson, Buffalo Niagara Small Business Council Public Relations Committee 1996 - 1998 Appointed member, Everywoman Opportunity Center, Inc. Nominating Committee 1996 - 1998 Chairperson, Buffalo Niagara Enterprising Women Committee 1994 - 1996 Appointed member, Junior Achievement of Western New York Board of Directors 1995 - 1997 Chairperson, Athena Awards Luncheon 1994 President, Buffalo/Niagara Sales & Marketing Executives (B/NSME) 1988 - 1989 Executive Vice President, B/NSME 1987 - 1988 Secretary, B/NSME 1986 - 1987
Education
University of Illinois, Champaign-Urbana, IL -- BFA 1969
Numerous sales and marketing seminars, workshops and conferences
Accreditation Institute of Sales and Marketing Executives International, Atlanta, GA SMEI Certified Marketing Executive, CME 1998
Re-certified Accreditation Institute of Sales and Marketing Executives International, Atlanta, GA; SMEI Certified Marketing Executive, CME 2004
Productive Learning & Leisure, LLC Self-development and productivity courses and learning vacations. Business Relationships, Path of Dialogue, The Mind In Business, Personal Presentation, Dynamics of Money & Relationships, Producing Positive Change, Vitality, Living In Appreciation and more.
TUT® Enterprises, Inc. Infinite Possibilities - The Art of Living Your Dreams with Mike Dooley from The Secret.
Chopra Center of Well Being Courses. Synchrodestiny with Drs. Deepak Chopra and David Simon
