A company needs a marketing plan just as it needs a business plan. Here's what's included in a five-part marketing plan that will work as hard as you do: (1) a situational analysis; (2) target markets identified; (3) established measurable goals; (4) recommended online and offline strategies and tactics; and last but not least, (5) a budget breakdown.
Content marketing allows you to connect with and educate your leads and customers. It helps you build trust and relationships and provides your target market with information they need to make an educated buying decision. You want to distribute valuable and relevant content to both attract and retain your audience. It includes: social media, blog posts, email campaigns, articles, infographics, videos and more.
Public relations campaigns create, maintain, and protect your business' reputation, as well as enhance its prestige and credibility. With online distribution, your press release content becomes its own content-rich web page--staying online indefinitely. It lets reporters find you for your story and expertise.
The purpose of online networking like LinkedIn or Refer.com and offline networking like BNI-Business Network International or ProVisors is to increase business revenue through building relationships. When people know, like, and trust you, they are more apt to use your services and/or refer you. Our team helps you capitalize on incorporating both types of networking in your marketing plan.
Most businesses don't have a clue as to how to win awards. First of all you need to be aware of the awards your company may qualify for -- whether it's the Inc. 500-5000, BBB Torch Award, Top CEO / CFO, 40 Under Forty, Family-owned Business to name a few. Best to use a pro to coordinate and write your nomination.
Whether it's for mental stimulation or to supplement social security and retirement funds, Baby Boomers (born 1946-1964) are tapping into their experience, hobbies, and professional networks to create a dream business. The start-up process and sales/marketing are currently the biggest roadblocks for a successful launch. The answer is -- working with Market 4 Profit, founded by a baby boomer herself in 1998.